Anti-Smoking PSA Campaign

Video production & animation for PSA campaign for the Chatham/Effingham Tobacco Use Prevention Program.

The “levitating” cigarette effect in the first spot was achieved by bending one end of a paperclip into an “L”-shape and inserting it into the filter, with the other end mounted to something tall enough to give it the appearance it was floating in mid-air (ingenious solution by the Director of Photography).